Revolutionary Advertising Example
Being an entrepreneur causes me to always be on the lookout for ‘best practices’ in business and see tactics and strategies that are effective and results focused very easily. I saw an amazing ad that is compelling, delivers an amazing USP (Unique Selling Proposition) and can be stated in under 10 seconds in a way that any adult would understand completely. The company was Lifelock.com and is an identity theft prevention service.
Watch the commercial below:
In it you will see the following done amazingly well:
1. Powerful compelling USP that is short, clear and to the point (Our service is so good you can give your SS# out to the world and your identity is still protected meaning you will never have to worry about identity theft again)
2. Amazing guarantee that none of their competitors lead with. This will generate more business than any other promotion that they could ever think of.
Absolutely brilliant!
October 28th, 2008 at 10:52 am
Good words.